Stereolux – Cycle IA
In 2017, the studio was in charge of the communication of a cycle of conferences at Stereolux (Nantes, France) on the topic Art, Design & Artificial Intelligence. The identity refers to the main questioning of this cycle: how do creation and AI influence each other?
The visuals of the identity depict a board game Go, a symbol of the recent duality between human beings and machines, and in which machines have proved their ability to perform better than human brains.
The communication materials look like a board game Go, where information is presented as a frame. The studio behaved like AI to generate a random wandering within a graphical space made of this game boards. The "generative" aspect of the project allows to create an infinite number of visuals, whose variables are out of the designer’s reach.
event's visual identity, poster, motion design