Created by the association of covoiturage-libre.fr and Covivo, Mobicoop offers a solidarity and ecological alternative to car-sharing platforms.
In 2018, the shared mobility cooperative entrusted the studio to design its identity. We developed an exclusive character for Mobicoop's communication. The identity typography is displayed in a sensitive universe and a map of car-sharing experiences. The visual identity symbolizes the users' journeys and according to their thickness, it recreates shapes and colors of the layout.
A tool which generates identity maps is being studied for the national implementation of the cooperative's communication.
New website to come.